Broadcast money “vital” for grassroots sport

UK pay-broadcaster BSkyB has used new research to show income from broadcasters is vital to funding grassroots sport, as part of its pitch to a UK government review on televised events.

Sky has used the research – commissioned and carried out by Deloitte – as part of a late addition to an independent governmental panel considering which sports should be protected for free-to-air television.

SOURCE: Sport Business International