Chadwick on the sporting Twitterati

Professor Simon Chadwick comments on his sports business blog 'Daily Sport Thought' on the use of Twitter for sports. He questions the relevance and value of Twitter to sport.

"Could Twitter enable sport to better understand its fans? To enhance fan democracy? To foster stronger governance principles? Perhaps Twitter is actually only one in a long-line of virtual innovations that are symbolic of our accelerated 21st century culture, which will make life even more difficult for sport organisations when many already find it difficult to adapt and respond to a rapidly changing operating environment?," writes Chadwick.

SOURCE: Daily Sport Thought