FIFA missing out on benefits of its own World Cup
Tamar is a search and social conversion agency that just published its second sport index report.
The report found that while many brands have associated themselves to the World Cup using tools like search engines and social networks, FIFA has yet to do so. A move that Tamar believes fails to exploit the chance to strengthen brand loyalty.
The report admits that FIFA is connected to one of the most witnessed events in the world but, “the FIFA brand online is not among the most visible brands in the world”. Through research done by Tamar it is apparent that someone is more likely to execute an online search not associated with the FIFA brand.
It is possible that FIFA has realized this, because in the first week of the tournament FIFA president Sepp Blatter joined the social networking site Twitter. Immediately connecting him to millions of users.
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