Jaguar drops Australian swimmer over offensive twitter remark


By Play the Game
Australian swimmer, 22-year old Stephanie Rice, has learned how costly inappropriate remarks on social media can be.

An alleged anti-gay comment on Twitter has led luxury car manufacturer Jaguar to terminate its sponsorship contract with Rice. We made a decision yesterday, and we've terminated the agreement with her," Jaguar Australia's marketing and public affairs manager, Mark Eedle, stated. Rice will also lose the $90.000 Jaguar XF she was given as part of the contract.

Rice’s tweet was made in triumph over Australia’s Rugby win over South Africa on the weekend. "I made a comment on Twitter on Saturday night in the excitement of the moment. I did not mean to cause offence and I apologise," Rice wrote in a blog on her website.

SOURCE: Sport business


* required field

What is three plus seven?

Guidelines for posting
Play the Game promotes an open debate on sport and sports politics and we strongly encourage everyone to participate in the discussions on But please follow these simple guidelines when you write a post:

  1. Please be respectful - even if you disagree strongly with certain viewpoints. Slanderous or profane remarks will not be posted.
  2. Please keep to the subject. Spam or solicitations of any kind will not be posted.

Use of cookies

The website uses cookies to provide a user-friendly and relevant website. Cookies provide information about how the website is being used or support special functions such as Twitter feeds. 

By continuing to use this site, you consent to the use of cookies. You can find out more about our use of cookies and personal data in our privacy policy.