EASM invites students to join summer school in International Sport Marketing


By Play the Game

The European Association for Sports Management (EASM) has now opened its registration for the third EASM summer school – this year focusing on International Sport Marketing and the latest findings in this field of research.

The EASM summer school is an opportunity for bachelor students in sports management to enrich their degree, gain extra credits (6 ECTS) and have a chance to build up an international network within the field of sports business.

The topics that will be discussed include:

• Introduction to International Sport Marketing
• Value co-creation for sport spectators and athletes
• Sport Consumer Behavior
• Fan Motivation / Fan Loyalty
• Sport Media Rights
• Brand Management in Sport
• Sport Marketing through innovative Services
• Sport Tourism

The EASM Summer School 2012 will take place at the University of Bayreuth, Germany, from 25th to 29th May. 

Applications are welcome until 30th March 2012

For more information visit the EASM summer school website or download the Facts & Figures sheet

Also see the Facebook page EASM Summer School 2012

Download the registration form here


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